• The world's largest indoor playground chain

    Expansion

    This is Leo's

    Leo’s is a fast-growing international chain of indoor playgrounds and a strong anchor tenant for shopping centres, retail parks, and large commercial properties. With more than 60 locations, we make substantial investments in every new venue and contribute a steady flow of visitors, an attractive family destination, and long-term value creation for each site.

    Leo's 2025

    Markets and growth

    Leo’s continues to expand, driven by strong and growing demand for safe, high-quality indoor experiences for families. Supported by a highly scalable concept and a proven, efficient business model, we are strengthening our presence in both existing and new markets. At the same time, we are increasing brand awareness, enhancing operational excellence, and deepening customer relationships, further reinforcing our position as the market-leading operator in the indoor playground industry.

    Active and happy children

    At Leo’s, everything we do is guided by our vision – active and happy children. Through play, movement, and a safe environment, we support children’s development and help lay the foundation for an active and healthy lifestyle.

    A winning concept

    Leo’s concept is built around several complementary offerings that together create an attractive and engaging experience for families. These include a wide range of play attractions, a family-friendly bistro, an integrated retail store, the Sports Club with classes and camps, and uniquely designed party rooms. This diversified structure creates multiple reasons to visit Leo’s, increases the average length of stay, and makes us a natural part of families’ everyday lives.

    Why Leo’s?

    • Premium concept from a leading international indoor playground chain
    • Industry-leading brand with more than 90% brand awareness across the Nordic region
    • No franchise model – all locations are owned and operated directly by Leo’s, utilizing modern processes, methodologies, and systems
    • Operations are led by a professional management team with extensive experience from international companies
    • Backed by highly reputable investors, including Litorina Capital Advisors AB, CapMan, and Nalka (Inter IKEA Group)
    • In addition to founder Joakim Gunler, members of the management team are shareholders in the company, creating a long-term ownership structure and providing stability and security for our partners
    • Long-term lease agreements of 10 years or more, including partnerships with leading property owners such as Unibail-Rodamco-Westfield and JLL
    • Direct investment per new location: approximately €1–3 million

    A long-term partnership

    Leo’s invests significant capital in the development and fit-out of every new location. To ensure the best possible outcome for both parties, the premises are prepared by the property owner prior to handover in accordance with the agreed division of responsibilities, as well as established technical specifications and requirements.

    As a property owner, you gain a partner in the industry’s most recognized brand and one of the market’s strongest operators. Leo’s represents financial stability, long-term commitment, and a sustainable approach from economic, social, and environmental perspectives.

    You gain a reliable tenant that enhances the attractiveness of your destination, creates value for your property, and contributes to stable, long-term rental income.

    Contact and press releases

    For more information about Leo’s, expansion opportunities, or media-related inquiries, please do not hesitate to contact us. We are happy to provide additional information about our business, expansion plans, and opportunities for long-term collaboration. The latest news and press releases are available through our official communication channels.

    Email: expansion@leoslekland.se
    Website: www.leoslegeland.dk
    Press releases: https://newsroom.notified.com/lek-rorelse-holding-i-lulea-ab